Rey vs Shoptimizer
Shoptimizer is sold direct by CommerceGurus as a yearly subscription. Here is how it compares with Rey on price, license, demos and page weight, with the source for every number.
Prices and terms from each vendor's own page, checked on 11 September 2026. Page weights measured in September 2026.
- Rey $59/yr or $69 to $139 once
- Shoptimizer $49/yr on sale, from $99
Rey and Shoptimizer, side by side
The same rows as on every comparison page, so the pages can be read against each other.
| Rey | Shoptimizer | |
|---|---|---|
| Price, one site | $59 a year, or $69 to $139 once | $49 a year on sale, $99 regular |
| Price, five sites | $149 a year, or $349 once | 5 licenses, $245 |
| Where you buy | Direct, on reytheme.com | Direct, on commercegurus.com |
| License | 1, 5 or 100 sites on one license | One domain per license for updates and support |
| Updates | 1 year, or lifetime | While subscribed |
| Support | 1 year, or lifetime with the $139 plan | 1 year |
| Who answers support | The developer who builds the theme | CommerceGurus support team, via tickets |
| Demo stores | 19, every mobile score published | 1 |
| Demo page weight, mobile | 163 to 580 KB across 19 demos | 260 KB, its one demo |
| Built into the theme | 80+ modules: ajax filters, swatches, wishlist, compare, quick view, mega menu, header builder, sticky add to cart, cart panel | Mega menu, sticky add to cart, off-canvas cart, wishlist, size guide, swatches, badges; search suggestions and order bumps in the bundled CommerceKit plugin |
| Page builder | Elementor, Pro not required | Elementor or Gutenberg |
| Rating | ||
| Money-back | 14 days | 10 days |
Checked on 11 September 2026 on each vendor's page. Page weight: Lighthouse 12, mobile settings, median of three runs, September 2026. Shoptimizer on commercegurus.com
Which one should you pick?
Choose Shoptimizer if
- You want the lowest first-year price while the $49 sale runs.
- You want order bumps and free-shipping notices from the bundled CommerceKit plugin.
- You build with the block editor or a builder other than Elementor.
Choose Rey if
- You want 80+ store modules in one theme, each one switchable, with ajax filters, compare and quick view among them.
- You want 19 demo stores to start from, each with its mobile score published.
- You want a lifetime option. Shoptimizer is subscription only.
- You want 14 days to change your mind instead of 10.
Frequently asked questions
Is Shoptimizer cheaper than Rey?
In the first year, yes: $49 on the current sale against $59 for Rey. Shoptimizer's regular price is $99 a year and the renewal price is not published on its site. Rey is $59 a year, or $69 to $139 once.
How many demos does each theme have?
Shoptimizer has one demo. Rey has 19 demo stores, each imported with one click, with its mobile PageSpeed score published next to it.
Which one is faster?
Both are light. Rey publishes the mobile PageSpeed score of every demo: 79 to 98, median 92, at 163 to 580 KB per page. Shoptimizer's one demo weighs 260 KB on mobile, measured in September 2026 with the same Lighthouse settings, which is inside the Rey range.
Can I use Shoptimizer or Rey on more than one site?
Shoptimizer is GPL and can be installed anywhere, but automatic updates and support work on one domain per license; five licenses are $245. Rey's 5-site plan is $149 a year or $349 once, with updates and support on all five.
What is the refund period?
Shoptimizer refunds within 10 days. Rey refunds within 14 days.
One theme. Every feature. From $59.
14-day money-back guarantee. Support from the developer. Updated monthly since 2019.